Marketing the Hollywood blockbuster in france

Marketing the Hollywood blockbusterin france. The appeal of US blockbusters stem from the coordinal between global and local "marketing" companies, novel advertising and publicity methods, and the ability to circumvent Frenc legislative restriction. Marketing research is also important in targeting specific frenc aidiences and prefernce.

The "marketing" of high budget in our current image sosiety or mass media age has emerged as a complex operation designed to predict the public's reactions and abouveall, to influence the reception of blockbusters in such a way as to widen their appeal with the largest possible cross section of the population worldwide. As the major U.S film companies become intergal part of whole empires built around the intergrated leisure and communication industries, they have embraced more systematic and scientific "marketing" strategies to transform super production into colossal, global, media events. but paradoxically, global strategies cannot be deployed with out taking account cultural differences that defy scientific methodology.

The case of france may be particulary illumination regarding the complex interplay of cultural and scientific economic factore involved in successful international "marketing" of hollywood. France has a strong nation filmgoing tradition and relativeely of U.S.